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University Griffith University
Course 7003MKT – International Marketing
Year 2026
Author Cartwright
Subject International Marketing
File Type PDF

19 views 12 pages

Assignment Instructions

Course: 7003MKT – International Marketing
Assessment: Assessment 1 – Snapshot Paper
Type: Individual Report
Word Count: 1,350 words (excluding reference list)
Formatting: Times New Roman, 11pt, 1.5 spacing, 2.5cm margins
Referencing: APA 7 (in-text + reference list)

Task:
Scenario analysis and justification for an Australian company considering export of a food product to Vietnam.

Focus Product (choose one):
- Australian Mandarins OR
- Australian Fresh Water Fish
Focus Country: Vietnam

Report Structure:
1. Introduction (~150 words) – product scope and significance of international trade
2. Market Overview & Trade Patterns (~400 words) – global demand/supply, trade flows
3. Economic & Policy Context (~400 words) – trade agreements, tariffs, government policies, economic impact
4. Challenges & Future Prospects (~400 words) – supply chain issues, climate change, emerging opportunities
5. Reference List – APA 7

Required Sources (minimum, all from 2023 onwards):
- 5 x peer-reviewed academic articles
- 5 x industry/market analysis reports
- 5 x government reports (e.g. ABS, Austrade, DFAT, Vietnam Government)

Submission: 3 attempts allowed via submission link
Late Penalty: Standard university policy applies
AI Writing: Not permitted – content checked with AI detection software

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